Come 2023, Lagos will host many superstars from World Wrestling Entertainment (WWE).
This is as the entertainment industry, in conjunction with its Sub-Saharan Africa broadcast partner, SuperSport, announced its plan to extend its hunt for more talent to Africa.
Naija News reports that the development was announced during an interactive media briefing in Lagos on Thursday to herald the City as host for the multi-day tryout.
Disclosing plans for the event, WWE Head of Talent Operations and Strategy, James Kimball, who led the delegations from the US to meet with the SuperSports team led by the Chief Executive of SuperSports, Marc Jury, said the search for Africa’s Next WWE Superstar is open to Nigerian citizens and other African brothers.
After the tryout, some number of participants will be awarded an all-expense-paid experience to continue their tryout journey alongside current and prospective WWE superstars, Kimball noted.
Kimball said that at the end, a full-time WWE developmental contract might be offered to the top-performing participants who would then begin their new career at the WWE Centre in Orlando, Florida.
According to him, Africa is a focal point of their renewed global talent recruitment strategy and the initiative in Lagos would launch what they envision to become a year-round multi-country effort to cultivate relationships.
He added: “We at WWE identify talent that will resonate with our passionate and loyal African fanbase ever increasing in Africa especially in Nigeria.
“The region has incredible potential to serve as a meaningful talent development hub for WWE and we look forward to working with our tremendous partners in Nigeria at SuperSport.
“Our target is to uncover the next generation of superstars through this program.”