Reckitt through its Dettol brand in Nigeria said it partnered with Wellbeing Foundation Africa for accelerated Hygiene education in schools, communities, and healthcare facilities.
In a statement, this was disclosed during the public presentation and official flag off of the partnership, to promote ‘Dettol Hygiene Quest Curriculum’, a collaboration which also coincided, with the 2022 global hand washing day campaign in Lagos
It stated that the Dettol Hygiene Quest curriculum aimed to educate, empower, and inspire six million school children to practice healthy hygiene habits, to achieve a 20 per cent increase in hand washing incidence, reduce diarrhoea cases by 10 per cent and achieve a 10 per cent decline in absenteeism by 2025.
In the pilot programme among public schools in 20 Local Government Areas within Lagos State, the curriculum reached over 85,000 school children, and results from the impact assessment showed a 34 per cent increase in knowledge of proper hand washing, and a seven per cent reduction in diarrhoea amongst the participants after the intervention.
The Head of External Communications and Partnerships, Reckitt Sub-Saharan Africa, Cassandra Uzo-Ogbugh, on behalf of the General Manager, Reckitt Sub Saharan Africa, Akbar Shah, said, “At Reckitt, we are driven by our purpose, which is to protect, heal and nurture in the relentless pursuit of a cleaner and healthier world.
“Reckitt’s commitment to Nigeria has been and continues to support efforts that promote the health and well-being of Nigerians. This partnership will not only aid Reckitt’s goal of reaching six million Nigerian children by 2025 with behavioural changing education, it will also provide a whole new avenue for decreasing the current child mortality rate caused by hygiene related issues.”