A annual top brands evaluation report conducted by 2022 Top 50 Brands Nigeria have listed Dangote Industries, MTN Nigeria and Globacom as some of the distinguished brands of the year.
Speaking via a statement, the organizers said that Dangote industries also emerged as the Most Valuable Brand in Nigeria for the fifth year at the outcome of the 2022 corporate brand evaluation.
The report explained that Dangote emerged top with an aggregate score of 83.7 Brand Strength Measurement Index score. They were followed by MTN, Globacom and Access Bank in the fourth place.
Other companies who also made it to top 10 on the list include Airtel Nigeria, Coca-Cola, Zenith Bank, GTCO, First Bank and UBA at fifth to tenth positions respectively.
It said, “The annual top brands evaluation report which is now like a report card, with which top corporate brands have an independent opinion about their brand performance, from the consumers’ points of view has also become a sort of ‘bragging’ right and a source of pride for the brands that made the top 50 league table, particularly, those that took the lead.
“The annual top brand evaluation is a qualitative, non-financial estimation of value of top corporate brands in the country. A measure of consumers’ perceptions.”